The Most Surprising App Industry Statistics in 2023

Facts about this Market Data Report

IconJournalist involved: 4
IconCited by: 144
IconStatistics researched: 21

Highlights: The Most Important App Industry Statistics

Table of Contents

Dive into the dynamic, ever-evolving world of the mobile app industry. In this fast-paced digital age, mobile apps have become an integral part of our day-to-day lives, changing how we communicate, entertain, shop, and conduct business.

In this blog post, we delve deep into the fascinating world of app industry statistics - providing a comprehensive, data-driven snapshot of the current market trends, user behavior, revenue models, and the future trajectory of this burgeoning industry. Whether you're an app developer, an entrepreneur, or a tech-enthusiast, these insights will help you navigate the digital landscape with a keen understanding of the forces that drive it.

The Latest App Industry Statistics Unveiled

As of the third quarter of 2020, consumers worldwide were using over 33.6 billion mobile apps per quarter.

Indulge, for a moment, in the staggering reality painted by the statistic: 33.6 billion mobile apps were in active use globally, as per the 2020 third quarter data. Now, let me explain why this number turns heads in an article about App Industry Statistics. Unfathomably large, this number showcases the growing importance and near ubiquity of mobile applications in everyday life.

Mankind's relationship with technology has never been more intimate—and these figures prove just how integral apps have become in our daily routines, communication, work, and entertainment. This data serves as evidence of the vast, sprawling tapestry of opportunities the app industry holds to both existing players and new entrants. It is a barometer of future trends and a harbinger of transformative possibilities, magnifying the significant potential of the app industry to shape societal behaviors and commercial patterns.

There were 218 billion mobile app downloads in 2020, an increase from 140.7 billion app downloads in 2016.

Unearthing the significance of these numbers brings forward an extraordinary growth trajectory within the app industry. A leap from 140.7 billion in 2016 to a blockbuster count of 218 billion in 2020 makes it clear that we're amidst a mobile app revolution. Plotting these figures onto the canvas of App Industry Statistics highlights the accelerated rate of app adoption, informing innovators, developers, and marketers about the expanding opportunities in this dynamic landscape.

This explosive growth mirrors our reliance on mobile applications and underscores their broadening impact on different facets of society, from entertainment to e-commerce and beyond. Accordingly, it is an indicator that businesses investing in app development, be they startups or established brands, are likely to sail afloat in this vast digital ocean, reaching diverse audiences and striding towards profitability.

As of the second quarter of 2021, Android users were able to choose between 3.48 million apps, making Google Play the app store with the biggest number of available apps.

The highlighted statistic ignites a significant narrative - the world of mobile applications is perhaps a parallel universe, with Google Play acting as the cosmos expanding with a staggering 3.48 million apps during the second quarter of 2021. This revelation carries profound weight for anyone weaving a story around App Industry Statistics. It sets the stage, highlighting the vast opportunities presented by the Android platform, and indicates the magnitude of competition.

Additionally, it underscores the influence Google Play has in hosting the largest pool of applications, shaping user choices, trends, and setting new avenues for developers and investors alike. It becomes the central reference for any further discussion on market saturation, app diversity, user behavior, and monetization strategies within the purview of the application landscape.

As of 2021, the most popular Apple App Store category is gaming with about 21.49% of available apps.

Highlighting the dominance of the gaming category in the Apple App Store, as high as 21.49% of available apps, concurrently underscores the potential of the industry within the mobile arena. If one is mapping the course of the app industry, this statistic proves to be a lighthouse guiding the way to certain key trends. It underlines gaming as a powerful driving force within the app market, significantly influencing user engagement, revenue models, and app development trends.

Consequently, it provides incisive insights while formulating app market strategies or understanding consumer behavior. It can inspire developers to align their projects towards gaming or businesses to invest in this particular app category. Ultimately, this statistic narrates a potent story of gaming's reigning presence in the app industry.

By 2023, Mobile Apps are projected to generate more than $935 billion in revenues via paid downloads and in-app advertising.

In this dynamic age of technology, the projected revenue of $935 billion by 2023 for mobile apps provides a clarion call for the unprecedented potential of the app industry. Having a spotlight on this mammoth figure commands attention not only to the staggering profitability of paid downloads and in-app advertising, but it also serves as a beacon, illuminating the trajectory of the app industry's growth.

This crucial piece of data breathes life into the narrative of the blog post on App Industry Statistics, adding economic weight and relevance for developers, marketers, and investors alike. Engaging with such astounding predictions, the audience can perceive the vitality of this burgeoning sector and its tangible impact on our digital economy.

25% of all mobile apps are game apps, as of Q1 2021.

In unraveling the vibrant tapestry of the app industry, one cannot overlook the bold color splashed by game apps. With a sizable chunk - a quarter of the total mobile apps as of Q1 2021 - staking their claim in this virtual landscape, the dominance of this genre is seen.

This pervasive presence of game apps echoes their importance, reflecting a booming demand and setting a pace for future trends in user preferences and developer priorities. Indeed, this single statistic provokes thought, painting a larger picture of how our leisurely indulgences permeate and shape the sprawling app marketplace.

As of 2021, users on average spend 3 hours and 40 minutes per day on mobile, up 20% from the previous year.

Recognizing the rise in the daily mobile usage is akin to finding a goldmine for those immersed in the app industry. The noteworthy escalation of 20% in average time spent on mobile within a year translates to a bigger window of opportunity for app developers, marketers, and advertisers. This enables them to leverage this increased user engagement for app discovery, advertisements, in-app purchases or subscriptions.

Consequently, it stimulates innovation and competition, as businesses in this sector strategize to captivate user attention, improve user experience, and ultimately, stake their claim in the swathes of this digital real estate with their diverse, vibrant, and dynamic apps. Undeniably, such trend in mobile usage fuels the growth engine of the app industry.

Since the start of 2021, the consumers worldwide have installed about 218 billion mobile apps.

Drilling into the app installation fiasco of 2021, an astounding figure of 218 billion worldwide mobile app installations offers intriguing insights. These figures not only underscore the booming proliferation of mobile technology, but they also underline the unprecedented role mobile apps play in our daily lives. From communication to shopping, gaming to health tracking - apps have become a ubiquitous presence.

This statistic places a spotlight on the trends driving consumer behavior, and forms a solid foothold from which to delve deeper into understanding the app industry's shifting landscape. In the ever-evolving technological world, it marks the pulse of consumer engagement, and indicates the colossal growth potential this industry continues to offer. Insights derived from examining such a number can steer market strategies, guide the creation of new, innovative apps, and ultimately shape the future of the app industry.

Mobile Apps observed a Year-on-Year growth of 31% in Q1 2021, with a total of 36.6 billion downloads altogether.

The impressive 31% year-on-year growth seen within the mobile app industry in Q1 2021, punctuated by a staggering 36.6 billion downloads, speaks volumes to the dynamic and ever-expanding nature of this digital space. Skimming through these numbers, it becomes apparent how important mobile apps have become in our everyday lives, immersing us in a more interconnected and technological-driven society.

The blog post on App Industry Statistics aims to emphasize this growth trajectory further, providing an insight into the evolution and potential future trends of this booming industry. Undoubtedly, these numbers narrate an intriguing tale of success and highlight the potential golden opportunities for innovators and investors in this constantly evolving industry.

The highest-grossing app in the Apple App Store as of May 2021 was Tinder.

Tinder's title as the highest-grossing app in the Apple App Store as of May 2021 signals a critical insight for those trying to decipher the code of success in the constantly evolving app industry. Notably, it underscores the opportunity and potential for profitability within the realm of online dating apps, illuminating the consumer market's current inclination towards social interaction in the digital sphere.

Additionally, it shows that mobile phone users are willing to invest in premium features which enhance their user experience, thus providing a profitable revenue model for other app developers to consider emulating. In this monumentally competitive app industry, Tinder's triumph makes it a benchmark, setting the standards high while also shedding light on user preferences and trends.

The total number of apps on App Store as of Q2 2021 is 2.22 million.

Highlighting the staggering statistic that the App Store houses a grand total of 2.22 million apps as of Q2 2021, paints a vivid picture of the seismic momentum of the app industry. It serves as a testament to the explosive growth of the digital marketplace and underlines the fierce competition developers face.

This numerical fact does more than just enumerate; it gives substance to the scope and scale of the app industry, shedding light on the vast opportunities for marketers, entrepreneurs, and developers. Every digit of this statistic embodies the technology evolution and consumer preferences, making it a cornerstone of any discussion about App Industry Statistics.

In Q2 2021, the TikTok app observed the most downloads worldwide with more than 177 million installs.

Highlighting the outstanding success of TikTok, this noteworthy information unfurls a striking reflection on the fast-paced, ever-evolving mobile app industry. With an astounding 177 million downloads in just Q2 2021, TikTok's triumph towers above the rest, illustrating not just the app's captivating content creation capacity, but also the seismic shifts in user preferences.

This app industry insight bestows a broader perspective on the powerful pull of social media apps, particularly ones promoting user-generated content, and sets unprecedented benchmarks and competitive challenges for industry contemporaries. An observable appetite for entertainment apps can be inferred from these figures, guiding app developers in their creation of future products.

Simultaneously, it provides marketers, advertisers, and investors profound understanding of where the consumer's attention is focused, helping them make informed strategic decisions. The impact of such a statistic is far reaching, rippling through the app industry and business landscapes, influencing trends, decisions, and future trajectories.

By 2022, App Store user expenditure is expected to reach $75.7 billion.

The forecast of App Store user expenditure reaching a staggering $75.7 billion by 2022 weaves a narrative of dynamism and thriving growth in the app industry. It portrays a scenery of rising consumer trust and reliance on apps for personal and professional usage. Evidently, this information serves as a beacon, guiding developers and investors to places where opportunities are ripe for the picking in the app industry, with plentiful potential profit.

Not to mention, this draws attention to the solidifying role of apps enriching contemporary digital culture and economy. Thus, you can't discuss App Industry Statistics without sharply noticing this trend, like a skyscraper standing tall amidst the cityscape.

On average, mobile users have 80 apps on their device and use 40 of them in a month.

Painting the vast canvas of the app industry, this intriguing number—80 apps per mobile device and 40 actively used each month—provides a clear roadmap for marketers. It demonstrates the virtual playground that mobile devices have become, a thriving ecosystem teeming with apps jostling for user attention. It punctuates the fierce yet promising competition, emphasizing that although users keep a sizable array of apps, their actual usage spectrum is halved.

Optimizing functionality to retain active users thus becomes a cardinal mandate for app developers. This baseline knowledge could throttle decision-making, right from app design to user retention strategies, thereby sculpting the dynamics of the ever-evolving app industry.

Mobile Apps represents over half of all time spent on digital media.

Thriving in the age of digital majesty, this staggering statistic stands testament to the reigning era of mobile apps, claiming over half of the digital media usage time. It casts a revealing spotlight on the profound influence of mobile apps on the lives of billions, and their dominance within the dynamic digital landscape. For anyone delving into app industry statistics, it underscores the omnipresence and indispensability of mobile apps in contemporary society.

Moreover, it signals promising commercial prospects and marketing avenues for aspiring app developers and entrepreneurs, postulating vibrant growth narratives. Visibility into such impressive engagement metrics, direct the industry stakeholders to preemptively craft their strategies by understanding the user preferences, behaviours and potential monetization opportunities.

The weekly time spent in apps has grown by 20% from 2019 to 2020.

In the ever-evolving digital landscape, the 20% surge in weekly time spent in apps from 2019 to 2020 is a testament to the growing hold applications have on our daily lives. The dramatic leap sheds light on the growing importance of apps, serving as a barometer of the change in consumer behavior. This shift has profound implications for developers in the app industry, indicating the need for continuous innovation and improvement.

These figures also provide a fruitful ground for advertisers and marketers to recalibrate their strategies. As the stakes continue to rise, keeping a pulse on these trends becomes crucial to thrive in the app industry. This momentum points towards a promising future for apps, making this statistic a key factor in understanding the dynamics of the app industry.

Nearly 25% of downloaded apps are abandoned after a single use.

Delving into the calculations behind the glittering world of application development, we uncover that nearly a quarter of downloaded applications face abandonment after a single use. This nugget of knowledge goes beyond mere numbers on a report, casting a revealing light on the volatile nature of the app industry.

Firstly, it serves as a reminder of the fickle appetites of digital consumers, whose brief interactions with apps underscore the importance of first impressions. Merely hooking in a download isn't enough. Developers ought to design engaging, user-friendly interfaces to keep that single use from becoming the app's swan song.

The statistic also points towards the fierce competition in the app market. With endless options at their fingertips, users may toe-dip into multiple apps before settling on their preferred choice. Consequently, it suggests a gripping reality for developers: the battle isn't just about attracting clientele; it's also about retaining them.

Lastly, it showcases the urgent neccessity for constant innovation. Failing to update or improve app functionality can result in a rapid decline in app usage, as fickle users abandon old apps in favor of something new.

Together, these implications paint a picture of the opportunities and challenges in the app industry, spurring developers to rise above the numbers and strive towards enhancing user engagement, bolstering competition strategies, and emphasizing continuous innovation.

60% of all digital media time in the US is spent on smartphones or tablets.

This statistic serves as the heartbeat of the vibrant App Industry, pulsating with the fact that a significant 60% of all digital media time in the U.S is claimed by smartphones or tablets. It's like an open invitation to blog readers, shouting loud and clear, about the booming opportunities and potential of the App Industry. It's the compass leading towards where the audience's attention is captivated and the treasure trove of opportunities lie.

This underlines the inescapable truth that any successful strategy aimed at capitalizing on digital media time must heavily factor in the gargantuan role played by smartphones and tablets, as 60% of the time, they are the platforms where the dance between user and digital media occurs.

The Google Play Store made over 108.5 billion downloads as of 2018, this is an increase of 13% from the previous year.

Highlighting the figure of 108.5 billion downloads on the Google Play Store in 2018 illustrates the colossal reach and potential of the app market. The formidable 13% increase from the prior year underscores not only the existence of a massive, engaged audience, but also a robust, upward growth trajectory.

This information serves as a tangible benchmark for those involved in the app industry, showcasing the opportunity for reach, engagement, and potential revenue. Whether for promising start-ups or established enterprises, these figures shed light on the critical role the Google Play Store plays in the digital economy, further emphasizing the importance of developing effective app strategies.


The app industry is a dynamic, fast-paced world that consistently evolves and revolutionizes how we navigate through our daily lives. Both the encouraging statistics and staggering growth projections underscore the undeniable significance apps play in today's society. It is an industry fueled by innovation, constantly adapting to meet user needs and market shifts.

Whether you are an app developer, marketer, or an aspiring entrepreneur, having a grasp on these app industry statistics can offer invaluable insights into consumer behavior, emerging trends, and the potential growth areas. As the app universe continues to expand and transform, it remains critical for us to stay informed and adaptable.


0. -

1. -

2. -

3. -

4. -

5. -

6. -

7. -

8. -

9. -

10. -

Frequently Asked Questions

As of 2021, the global revenue for the mobile app industry is estimated to be around 693 billion USD. However, this value is subject to change as it increases yearly due to the continuous growth of smartphone users and technological advancements.
Currently, Android’s Google Play Store holds the largest number of available apps, with 2.9 million apps as of the first quarter of 2021. Apple’s App Store follows with approximately 1.96 million apps available.
As per the current statistics, the most downloaded app category is Games, closely followed by Business apps. However, note that this can vary depending on the region and user demographic.
On average, the amount a user spends on in-app purchases varies based on the type of app and demographic region. However, in 2020, it was reported that globally, Apple users spent an average of $138 per active iPhone on apps and in-app purchases.
The majority of apps on both the Apple App Store and Google Play Store are free to download. Specifically, as of 2020, about 96.2% of apps in Google Play Store and 91.3% in the Apple App Store are free. However, many utilize in-app purchases and advertisements to generate revenue.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

Table of Contents

Free Test

Leadership Personality Test

Avatar Group
No credit card | Results in 10 minutes