GITNUX MARKETDATA REPORT 2023

Must-Know Amazon Prime Video Statistics [Current Data]

Facts about this Market Data Report

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Highlights: The Most Important Amazon Prime Video Statistics

  • Amazon spent 16.6 billion U.S. dollars on media and entertainment content in 2022, a 28 percent increase from the previous year.
  • 5.41% of respondents aged 55-64 had an Amazon Prime Video subscription, compared to 1.15% of those aged 18-24.
  • Amazon Prime Video viewership in Canada has more than doubled since 2019, reaching 12.2 million viewers in 2021.
  • In April 2022, Amazon Prime Video app downloads in Poland reached a peak of 43 thousand.
  • Amazon spent 16.6 billion U.S. dollars on media and entertainment content in 2022, a 28 percent increase from the previous year.
  • 13.5% of respondents in Japan viewed Amazon Prime Video as having exclusive content compared to other SVoD services

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Amazon Prime Video has become one of the most popular streaming services in the world. With its vast library of movies and TV shows, it has become a go-to destination for entertainment. But what do we know about the service’s usage and viewership?

In this article, we’ll take a look at some interesting Amazon Prime Video statistics and explore how the streaming service is being used. We’ll also discuss the implications of these statistics for the future of streaming services.

Amazon Prime Video: Most Important Statistics

Over half of U.S. respondents had an active Amazon Prime Video subscription in August 2021, while 14% had previously subscribed but no longer used the service.
15% of U.S. respondents used Amazon Prime Video daily in November 2022, with an equal share among male and female users, while 46% had not used the streaming service at all.
Amazon spent 16.6 billion U.S. dollars on media and entertainment content in 2022, a 28 percent increase from the previous year.

Amazon Prime Video: Statistics Overview

5.41% of respondents aged 55-64 had an Amazon Prime Video subscription, compared to 1.15% of those aged 18-24.

The platform is more popular among older generations, indicating that the company should focus their marketing efforts on those age groups in order to increase their user base.

Over half of U.S. respondents had an active Amazon Prime Video subscription in August 2021, while 14% had previously subscribed but no longer used the service.

The service is popular and has a large user base. It also indicates that the service is able to retain customers, as only 14% of respondents had previously subscribed but no longer used the service. This suggests that Amazon Prime Video is a successful streaming service.

Amazon Prime Video viewership in Canada has more than doubled since 2019, reaching 12.2 million viewers in 2021.

Their viewership in Canada is growing rapidly, indicating that their services are becoming increasingly popular. This could lead to more subscribers and increased revenue for the company.

15% of U.S. respondents used Amazon Prime Video daily in November 2022, with an equal share among male and female users, while 46% had not used the streaming service at all.

Amazon Prime Video is gaining traction among U.S. viewers, with an equal share among male and female users, but there is still a large portion of the population that has not used the streaming service.

This information can be used to inform marketing strategies and target potential users.

In April 2022, Amazon Prime Video app downloads in Poland reached a peak of 43 thousand.

Amazon Prime Video is gaining popularity in Poland. This could be a sign that Amazon Prime Video is becoming a more popular streaming service in the region, which could lead to more subscribers and more revenue for Amazon.

Amazon Prime Video downloads in Romania have varied significantly over the last year, with a peak of 13.5 thousand in January 2021 and a drop to 8 thousand in October 2021.

This statistic matters in the context of Amazon Prime Video because it shows the level of engagement with the app in Romania over the last year.

This information can be used to inform marketing and promotional strategies to increase downloads and engagement with the app.

Amazon Prime Video is a highly successful video-on-demand service in Germany, with 94% brand recognition, 60% favorability, 56% usage, and 89% loyalty.

This demonstrates the success of the brand and its ability to engage customers.

Amazon Prime Video has a high brand awareness and customer loyalty in the UK, with 93% of video-on-demand users recognizing the brand, 59% saying they like it, 58% using it, and 50% likely to use it again.

Additionally, 39% had heard about the brand in the media, on social media, or in advertising. This matters in the context of Amazon Prime Video Statistics because it shows that the brand is widely recognized and well-liked and that customers are likely to return to the service, which is beneficial for the company's growth and success.

Amazon spent 16.6 billion U.S. dollars on media and entertainment content in 2022, a 28 percent increase from the previous year.

Amazon is investing heavily in its Prime Video streaming service. This increased spending indicates that Amazon is committed to providing its customers with a wide range of high-quality content, which is essential for the success of the service.

Additionally, the increased spending could help Amazon gain a larger share of the streaming market, as it will be able to offer more content than its competitors.

13.5% of respondents in Japan viewed Amazon Prime Video as having exclusive content compared to other SVoD services.

The exclusivity of content is an important factor in the success of a streaming service, as it encourages people to subscribe to the service in order to access the exclusive content.

The statistic that 13.5% of respondents in Japan viewed Amazon Prime Video as having exclusive content compared to other SVoD services shows that Amazon Prime Video is a leading service in terms of content exclusivity, which is likely to contribute to its success.

Conclusion

In conclusion, Amazon Prime Video has become an increasingly popular streaming service. It has seen a steady increase in subscribers, viewers, and revenue over the past few years. It has also seen an increase in the number of titles available, as well as an increase in the number of countries it is available.

With its vast library of content, competitive pricing, and convenient streaming options, it is no wonder that Amazon Prime Video has become one of the most popular streaming services available.

References

1 - https://www.statista.com/statistics/1260276/philippines-amazon-prime-video-subscribers-share-by-age-group/

2 - https://www.statista.com/statistics/742125/amazon-prime-video-subscription-adults-usa/

3 - https://www.statista.com/statistics/1302853/viewers-amazon-prime-video-canada/

4 - https://www.statista.com/statistics/1278161/tv-consumption-amazon-prime-video/

5 - https://www.statista.com/statistics/1272628/poland-amazon-prime-video-downloads/

6 - https://www.statista.com/statistics/1277181/romania-amazon-prime-video-downloads/

7 - https://www.statista.com/forecasts/1097800/amazon-prime-video-video-on-demand-brand-profile-in-germany

8 - https://www.statista.com/forecasts/1304394/amazon-prime-video-video-on-demand-brand-profile-in-the-united-kingdom

9 - https://www.statista.com/statistics/738421/amazon-video-content-budget/

10 - https://www.statista.com/statistics/1132188/japan-impression-of-content-exclusivity-amazon-prime-video/

ZipDo, cited June 2023: Amazon Prime Video Statistics

Frequently Asked Questions

Amazon Prime Video is an online streaming service that provides a selection of movies, TV shows, and original content.
Amazon Prime Video costs $8.99 per month or $119 per year.
You can watch movies, TV shows, documentaries, and Amazon Originals on Amazon Prime Video.
Amazon Prime Video is available in over 200 countries and territories.
Yes, Amazon Prime Video offers a 30-day free trial.
How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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