GITNUX MARKETDATA REPORT 2023
Essential Alcohol Industry Trends [Current Data]
Highlights: The Most Important Alcohol Industry Trends
- 1. Craft Breweries and Distilleries
- 2. Low-alcohol and Alcohol-free Options
- 3. Healthier Drink Alternatives
- 4. Eco-friendly Production Methods
- 5. Cannabis-infused Beverages
- 6. Personalized Drinks
- 7. Online Sales and Home Delivery
- 8. Creative Partnerships
- 9. Virtual Tastings and Events
- 10. Consumer Education
- 11. Alternative Protein-based Alcohols
- 12. Age-targeted Marketing
- 13. Cross-category Innovations
- 14. AI and Big Data in Forecasting
- 15. Loyalism and Hyperlocalization
- 16. Immersive Brand Experiences
- 17. Sophisticated Mocktails and Soft Drinks
- 18. Pressurization
- 19. Global Flavors and Ingredients
- 20. Functional Beverages
Table of Contents
Alcohol Industry Trends: Our Guide
As the dynamics of the alcohol industry continue to evolve, staying aware of the latest trends is crucial for all the stakeholders. In this blog post, we delve into recent data to uncover the essential alcohol industry trends shaping consumption, production, and market growth. Whether you’re an investor, a brewing company executive, or just a curious reader, gain valuable insights into the pulse of the alcohol industry right here.
Craft Breweries And Distilleries
The rise of artisanal production and craft beverages, focusing on unique and high-quality spirits, beers, and cocktails that prioritize flavor and creativity.
Low-Alcohol And Alcohol-Free Options
An increase in demand for low-ABV (alcohol by volume) and alcohol-free drinks as consumers pay more attention to their alcohol consumption and overall well-being.
Healthier Drink Alternatives
The introduction of hard seltzers, kombucha-based alcoholic drinks, and low-calorie options to accommodate health- conscious consumers.
Eco-Friendly Production Methods
Sustainable packaging, waste reduction, and energy-efficient production are being prioritized by manufacturers seeking to minimize their environmental footprint.
With the legalization of marijuana in some regions, the development of cannabis-infused beverages is becoming more popular, especially in the form of THC or CBD oils.
Customizable cocktails and products tailored to individual preferences, utilizing technology and customer data to create unique experiences.
Online Sales And Home Delivery
The expansion of e-commerce and alcohol delivery services, catering to customers who prefer to shop online and have their drinks delivered to their doorsteps.
Collaborations between alcohol brands and non-alcoholic brands, artists, or food and beverage establishments to create exclusive products and experiences.
Virtual Tastings And Events
The growth of online tastings, masterclasses, and events as a way to engage and educate customers, boosted by the global COVID-19 pandemic.
Enhanced customer education about alcohol production, ingredients, and origin, often through engaging content and AR.
Alternative Protein-Based Alcohols
Development of new alcohol types extracted from the fermentation process of plant-based proteins and other unconventional sources.
Generation-specific marketing: millennials get organic, hand- crafted drinks, baby boomers get classics.
The blending of beverage categories to create new and unique products, such as wine-infused beers, spirit-aged beers, and coffee-infused spirits.
Al And Big Data In Forecasting
Alcohol industry uses Al and big data for better marketing decisions.
Loyalism And Hyperlocalization
A growing consumer preference for locally-sourced and produced beverages, supporting regional businesses, and reducing the environmental impact of shipping.
Frequently Asked Questions
What are the emerging trends in consumer preferences within the alcohol industry?
How has the online sales landscape evolved in the alcohol industry in recent years?
What role does sustainability play in current alcohol industry trends?
How is the rise of craft breweries, wineries, and distilleries affecting the alcohol industry?
What impact has the COVID-19 pandemic had on the alcohol industry, and how are businesses adapting?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.