GITNUX MARKETDATA REPORT 2023

Essential Alcohol Industry Trends [Current Data]

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important Alcohol Industry Trends

1. Craft Breweries and Distilleries
2. Low-alcohol and Alcohol-free Options
3. Healthier Drink Alternatives
4. Eco-friendly Production Methods
5. Cannabis-infused Beverages
6. Personalized Drinks
7. Online Sales and Home Delivery
8. Creative Partnerships
9. Virtual Tastings and Events
10. Consumer Education
11. Alternative Protein-based Alcohols
12. Age-targeted Marketing
13. Cross-category Innovations
14. AI and Big Data in Forecasting
15. Loyalism and Hyperlocalization
16. Immersive Brand Experiences
17. Sophisticated Mocktails and Soft Drinks
18. Pressurization
19. Global Flavors and Ingredients
20. Functional Beverages

Alcohol Industry Trends: Our Guide

As the dynamics of the alcohol industry continue to evolve, staying aware of the latest trends is crucial for all the stakeholders. In this blog post, we delve into recent data to uncover the essential alcohol industry trends shaping consumption, production, and market growth. Whether you’re an investor, a brewing company executive, or just a curious reader, gain valuable insights into the pulse of the alcohol industry right here.

Craft Breweries And Distilleries

The rise of artisanal production and craft beverages, focusing on unique and high-quality spirits, beers, and cocktails that prioritize flavor and creativity.

Low-Alcohol And Alcohol-Free Options

An increase in demand for low-ABV (alcohol by volume) and alcohol-free drinks as consumers pay more attention to their alcohol consumption and overall well-being.

Healthier Drink Alternatives

The introduction of hard seltzers, kombucha-based alcoholic drinks, and low-calorie options to accommodate health- conscious consumers.

Eco-Friendly Production Methods

Sustainable packaging, waste reduction, and energy-efficient production are being prioritized by manufacturers seeking to minimize their environmental footprint.

Cannabis-Infused Beverages

With the legalization of marijuana in some regions, the development of cannabis-infused beverages is becoming more popular, especially in the form of THC or CBD oils.

Personalized Drinks

Customizable cocktails and products tailored to individual preferences, utilizing technology and customer data to create unique experiences.

Online Sales And Home Delivery

The expansion of e-commerce and alcohol delivery services, catering to customers who prefer to shop online and have their drinks delivered to their doorsteps.

Creative Partnerships

Collaborations between alcohol brands and non-alcoholic brands, artists, or food and beverage establishments to create exclusive products and experiences.

Virtual Tastings And Events

The growth of online tastings, masterclasses, and events as a way to engage and educate customers, boosted by the global COVID-19 pandemic.

Consumer Education

Enhanced customer education about alcohol production, ingredients, and origin, often through engaging content and AR.

Alternative Protein-Based Alcohols

Development of new alcohol types extracted from the fermentation process of plant-based proteins and other unconventional sources.

Age-Targeted Marketing

Generation-specific marketing: millennials get organic, hand- crafted drinks, baby boomers get classics.

Cross-Category Innovations

The blending of beverage categories to create new and unique products, such as wine-infused beers, spirit-aged beers, and coffee-infused spirits.

Al And Big Data In Forecasting

Alcohol industry uses Al and big data for better marketing decisions.

Loyalism And Hyperlocalization

A growing consumer preference for locally-sourced and produced beverages, supporting regional businesses, and reducing the environmental impact of shipping.

Frequently Asked Questions

What are the emerging trends in consumer preferences within the alcohol industry?

Consumers are increasingly showing preference for craft beverages, low alcohol and alcohol-free options, and healthier, organic spirits. Additionally, they are seeking out unique and innovative flavors, as well as beverages with functional and sustainably-sourced ingredients.

How has the online sales landscape evolved in the alcohol industry in recent years?

With the rise of e-commerce and technology, online alcohol sales have shown significant growth. Retailers and alcohol brands have invested in developing user-friendly mobile apps and websites, offering quick and convenient home delivery services, and implementing targeted digital marketing campaigns to attract and retain customers.

What role does sustainability play in current alcohol industry trends?

Sustainability has become a key factor shaping consumer preferences and purchasing decisions. Alcohol industry businesses are focusing on reducing water usage, using eco-friendly packaging materials, eliminating waste, and incorporating locally-sourced ingredients into their products to meet consumer demands and promote environmental responsibility.

How is the rise of craft breweries, wineries, and distilleries affecting the alcohol industry?

The rapid growth of craft breweries, wineries, and distilleries has led to an increase in market competition and consumer demand for innovative, high-quality products. This has also opened up opportunities for small-scale entrepreneurs and artisans to enter the industry and contribute to local economies, leading to greater product diversity and quality for consumers.

What impact has the COVID-19 pandemic had on the alcohol industry, and how are businesses adapting?

The COVID-19 pandemic has had a significant effect on the alcohol industry, with the closure of bars, restaurants, and other on-site consumption venues during lockdown periods leading to a shift in sales channels to retail and online platforms. Businesses have adapted by accelerating digital transformation efforts, introducing new products like bottled cocktails, and focusing on direct-to-consumer marketing and sales strategies.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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