GITNUX MARKETDATA REPORT 2023
Must-Know Advertising Kpis [Latest Report]
Highlights: The Most Important Advertising Kpis
- 1. Click-Through Rate (CTR)
- 2. Cost per Click (CPC)
- 3. Cost per Impression (CPM)
- 4. Conversion Rate
- 5. Cost per Conversion (CPA)
- 6. Return on Ad Spend (ROAS)
- 7. Impressions
- 8. Engagement Rate
- 9. Viewability Rate
- 10. Video Completion Rate
- 11. Bounce Rate
- 12. Frequency
- 13. Brand Recall
- 14. Social Media Metrics
- 15. Customer Lifetime Value (CLV)
Table of Contents
Advertising Kpis: Our Guide
Keeping up with the evolving landscape of digital marketing demands intelligence – the kind that transforms raw data into impactful strategy. The latest report on Must-Know Advertising KPIs offers tangible insights to effectively maneuver through the marketing matrix. Discover how fine-tuning your metrics can lead to dynamic advertising campaigns, market dominance, and a robust ROI.
This is the percentage of users who click on your ad compared to the number of times your ad was shown (impressions). CTR measures the effectiveness of your ad in attracting clicks.
Cost Per Click
CPC is the average amount paid per ad click, assessing advertising efficiency and enabling comparison of different ads or campaigns.
Cost Per Impression
This KPI measures the cost of acquiring 1,000 ad impressions. Lower CPM indicates a more cost-effective advertising campaign.
This KPI gauges the percentage of users taking a desired action after clicking an ad. High conversion rates suggest effective targeting and ad design.
Cost Per Conversion
CPA calculates the average cost to acquire a customer or lead via an ad campaign. A lower CPA indicates more cost-effective advertising conversions.
Return On Ad Spend
ROAS calculates the amount of revenue generated for every dollar spent on advertising. Higher ROAS values indicate a more effective advertising investment.
The total number of times an ad has been viewed by users. This KPI provides insight into the reach and visibility of your ads.
“Engagement rate measures the percentage of users interacting with an ad compared to those who saw it. Higher rates suggest more engaging ad content.
This KPI measures the percentage of ad impressions that were served and viewable by users, as per industry standards.
Video Completion Rate
Represents the percentage of users who watch an entire video ad without skipping or pausing. This KPI is useful for assessing how engaging and effective your video content is.
Represents the percentage of users who click your ad but leave without further engagement. A high bounce rate indicates irrelevant ad content or an unengaging website.
This KPI indicates the average times an ad is shown to an individual. It helps measure ad fatigue and saturation among your audience.
Measures how well your ads boost brand memory. Higher brand recall shows more effective ad campaigns in building awareness.
Social Media Metrics
These KPIs track followers, likes, shares, and comments on social ads, gauging the success of your social media advertising.
Customer Lifetime Value
This KPI calculates a customer’s lifetime revenue for your business. Paired with CPA, it highlights the long-term value of your ads.
Frequently Asked Questions
What are Advertising KPIs and why are they important?
What are some common Advertising KPIs?
How do you choose the right KPIs for your advertising campaigns?
What role does data analysis play in managing Advertising KPIs?
Can Advertising KPIs differ depending on the platform?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.