GITNUX MARKETDATA REPORT 2023

Must-Know Account Manager Kpis [Latest Report]

Last Updated: October 31, 2023

Written & Summarized by: Jannik Lindner

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Highlights: The Most Important Account Manager Kpis

1. Client Retention Rate
2. Revenue Growth
3. Client Lifetime Value (CLV)
4. Average Resolution Time
5. Client Satisfaction Score
6. Upsell/Cross-sell Rate
7. Number of New Clients Acquired
8. Client Churn Rate
9. Portfolio Growth
10. Client Onboarding Time

Account Manager Kpis: Our Guide

As the role of account managers becomes increasingly pivotal in businesses, understanding the proper key performance indicators (KPIs) is crucial. In this blog post, we will delve into the latest report on must-know KPIs an account manager should track. Join us as we unpack these metrics and discuss why they’re integral to achieving your objectives, ensuring client satisfaction, and boosting overall business success.

Client Retention Rate

This KPI measures the percentage of clients that an account manager can successfully retain over a specific period.

Revenue Growth

This KPI tracks the increase or decrease in revenue generated by the clients managed by an account manager.

Client Lifetime Value

The CLV KPI is an estimation of the total revenue a client will generate throughout their relationship with the company.

Average Resolution Time

This KPI measures the average time it takes for an account manager to resolve client issues or concerns.

Client Satisfaction Score

This KPI is based on client feedback and represents how satisfied they are with the services provided by the account manager.

Upsell/Cross-Sell Rate

This KPI measures the rate at which an account manager can successfully sell additional products or services to existing clients.

Number Of New Clients Acquired

This KPI assesses the ability of the account manager to bring in new clients to the organization.

Client Churn Rate

This KPI measures the percentage of clients who cease their relationship with the company within a specific period.

Portfolio Growth

This KPI evaluates the overall growth of the account manager’s client portfolio in terms of revenue, number of clients, or overall market share.

Client Onboarding Time

This KPI measures the time it takes for the account manager to successfully onboard a new client, from initial contact to service implementation.

Frequently Asked Questions

What are the key performance indicators (KPIs) for an account manager?

KPIs for an account manager include new business revenue, client retention rates, client satisfaction scores, overall account growth, and response time to client requests.

How does new business revenue factor into account manager KPIs?

New business revenue measures the amount of sales generated from new clients brought on by the account manager. This KPI reflects the account manager’s effectiveness in attracting and closing deals with new clients to grow the company.

Why is client retention rate important for account managers?

Client retention rate measures the number of clients that stay with the company over a certain period. This KPI is important because maintaining long-term relationships with existing clients is often more cost-effective than acquiring new clients, and account managers play a crucial role in ensuring client satisfaction and loyalty.

How are client satisfaction scores relevant as an account manager KPI?

Client satisfaction scores are gathered through surveys, feedback, and reviews, and they provide insights into how well the account manager is meeting clients’ needs and expectations. High satisfaction scores indicate that the account manager is providing excellent customer service, identifying opportunities for growth, and successfully addressing any issues that may arise in the client relationship.

What does response time to client requests indicate as an account manager KPI?

Response time to client requests measures how quickly an account manager addresses and resolves client inquiries or issues. This KPI is crucial because prompt and efficient responses to client requests demonstrate a commitment to customer service and reflect the account manager’s ability to manage and prioritize tasks effectively.

How we write these articles

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.

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