GITNUX MARKETDATA REPORT 2023
Must-Know Account Based Marketing Kpis [Latest Report]
Highlights: The Most Important Account Based Marketing Kpis
- 1. Account Engagement Score
- 2. Account Coverage
- 3. Marketing Qualified Accounts (MQAs)
- 4. Sales Qualified Accounts (SQAs)
- 5. Number of meetings set
- 6. Pipeline Value
- 7. Average Deal Size
- 8. Account Retention Rate
- 9. Account Expansion
- 10. Customer Lifetime Value (CLV)
- 12. Win Rate
- 13. Touchpoint Effectiveness
Table of Contents
Account Based Marketing Kpis: Our Guide
Navigating the increasingly essential realm of Account-Based Marketing (ABM) hinges heavily on understanding and measuring the right Key Performance Indicators (KPIs). Our latest report dives deep into the most important KPIs every marketer should track to succeed in ABM. It’s an indispensable guide, offering key insights to unlock the full potential of your ABM strategies and drive exponential business growth.
Account Engagement Score
Measures the level of engagement with target accounts across various marketing channels, such as email opens, website visits, and content downloads.
Indicates the percentage of target accounts reached through marketing and sales efforts, and can be used to identify gaps in strategy.
Marketing Qualified Accounts
MQAs represent accounts that meet certain criteria and are deemed most likely to buy.
Sales Qualified Accounts
Similar to MQAs, this KPI measures the number of target accounts that have advanced through the sales pipeline and are now considered opportunities.
Number Of Meetings Set
This KPI tracks the number of sales meetings scheduled with identified target accounts.
The total potential revenue that could be generated from target accounts in the sales pipeline.
Average Deal Size
The average annual contract value for closed deals.
Account Retention Rate
Measures the percentage of existing customers, within your target accounts, that are retained without canceling or downgrading their contracts during a given period.
The ability to expand the range of services or solutions within an existing target account.
Customer Lifetime Value
This KPI calculates the total revenue generated from an account over the duration of their relationship with the company.
Return On Marketing Investment
Measures the financial return on ABM efforts by comparing the revenue generated from targeted accounts to the marketing expenses incurred.
The percentage of opportunities with target accounts that result in closed deals.
This KPI measures the performance of each marketing touchpoint in generating engagement from target accounts.
Frequently Asked Questions
What are the key KPIs to measure the success of Account-Based Marketing (ABM) campaigns?
How can Account-Based Marketing KPIs help streamline the marketing efforts for a business?
Can ABM KPIs help in improving customer relationships?
How does tracking deal velocity help in measuring ABM KPIs?
How does measuring average deal size contribute to understanding ABM campaign performance?
How we write these articles
We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly. See our Editorial Guidelines.